MOVIN’ ON 2025
Penn State Movin’ On is a annual music festival where I served as the Lead Graphic Design for the ‘24 - ‘25 promotional productions. Following the specific brand guides that Movin’ On caters towards the brand colors of blues, whites, and blacks, including the typeface: Big Noodle; I designed a variety of content that promotes the festival while also incorporating the sponsors logos: Pepsi and Celsius.
Instagram Highlight Bubbles
Battle of the Bands Poster
The Battle of the Bands poster for the 2025 Movin’ On Music Festival was designed to capture the excitement of student artists competing for a chance to open for official performers. My creative process involved researching past festival branding, experimenting with bold typography, and incorporating energetic color contrasts to reflect the spirit of live performance and student creativity.
I also made sure to feature the festival’s long-term sponsors, Pepsi and Celsius, maintaining brand consistency from previous years. Based on feedback from the Creative Directors regarding logo placement and typography, I refined the composition to achieve a balanced and cohesive final design for Battle of the Bands 2025.